Our Experience
We have 23 years of experience helping clients to strategically shape their brands and spark their growth by applying deeper customer insight.
We excel in ‘ecosystem’ business environments, where clients need to understand multiple stakeholders (decision-makers, influencers, end users), and where there is often subject matter complexity (scientific, clinical, technological). Our research has led us to more than 35 countries globally, and a range of respondents as diverse as surgeons, bench scientists, patients, health system executives, business decision makers and toothpaste consumers. That’s quite a range and we love it!
Industries where we have particular breadth and depth of experience include:
Case Studies
Driving growth for a digital health brand
Our client had uniquely powerful technology but was having difficulty getting traction with health systems.
Project Highlights
Brand Transformation Strategy- Healthcare Technology
Qualitative Research- United States
Brand Transformation Strategy
Healthcare Technology
Qualitative Research
United StatesNew virtual reality technology in healthcare
Our client felt that their messaging was confusing and therefore impeding their growth. However, they were having difficulty getting traction with health systems. They knew that once people “got in the headset,” they typically purchased, but revenue was stalled as preliminary messaging was not moving prospects past initial conversations.
Project Highlights
- Brand Transformation Strategy
- Healthcare Technology
- Internal work session
- Qualitative Research
- United States
Internal work sessionLaunching in an undifferentiated market
A European leader in Infection Prevention products had a unique opportunity to introduce their disinfecting wipes and hand sanitizer to health systems in the US for launch in early 2021. While product shortages could have built some short-term demand for their product, they wanted to position themselves to gain a long-term foothold in the market.
Project Highlights
- Brand Transformation Strategy
- Healthcare
- Qualitative Research
- Quantitative Research
- United States
Quantitative ResearchDemocratizing cutting-edge technology in life sciences
A global leader in the life sciences industry wanted to understand how to democratize Cryo-EM technology across labs by creating a next gen tool that delivers value at a more accessible price point.
Project Highlights
- Global
- Innovation Strategy
- Life Sciences
- Qualitative Research
Global
Innovation Strategy
Life SciencesUnderstanding the emotions and needs of caregivers
A pharmaceutical company was launching a new peanut allergy medication and wanted to better understand how to encourage engagement and adherence.
Project Highlights
- Innovation Strategy
- Pharmaceuticals
- Qualitative Research
- Quantitative Research
- United States
PharmaceuticalsRe-establishing relevance for a market leader
Our client created the online pet medication market and dominated it for nearly a decade. However, failing to keep up with market shifts put them in a position where they were rapidly losing ground to newer, more agile competitors. They needed to redefine themselves to find a new path for growth.
Project Highlights
- Brand Transformation Strategy
- Consumer Products
- Quantitative Research
- United States
Consumer ProductsTracking and strengthening a client’s brand
Though a first mover in the space, a Silicon Valley company was struggling to compete with major players that followed them into the category.
Project Highlights
- Brand Transformation Strategy
- Global
- Quantitative Research
- Technology
TechnologyBuilding a stronger and more sustainable team
With fast employee turnover and employee poaching common in tech, a Silicon Valley company identified a need to strengthen their retention and recruitment strategy in a the very competitive technology space.
Project Highlights
- Brand Transformation Strategy
- Global
- Quantitative Research
- Technology