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Our Experience
& Select Case Studies

For 21 years, we have worked across industries, but have gained particular depth and breadth of experience within the following industries.  Of note, we have worked with both consumer and B2B audiences within these verticals, and have led research in more than 35 countries globally.

Healthcare and Life Sciences

Technology (including Healthcare Technology)

Consumer Packaged Goods

Packaged Food & Confections

Travel & Leisure

Retail, including online retailers

Financial Services & Employer Benefits

Higher Education

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Driving innovation for a cell biology leader

Moving beyond “one off” new product launches to help a Life Science leader create an insight driven innovation pipeline with research-supported workshops.

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Project Highlights


Life Sciences Life Sciences

Qualitative Research Qualitative Research

United States United States

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Uncovering the root cause of decline

Leveraging consumer insights and rapid concept development to uncover changing consumer attitudes driving a beverage brand's decline and inform repositioning.

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Project Highlights


Consumer Products Consumer Products

Qualitative Research Qualitative Research

United States United States

Heart

Understanding the emotions and needs of caregivers

Encouraging engagement and adherence for a new peanut allergy medication by better understanding the emotional needs, beliefs, and habits of parents.

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Project Highlights


Pharmaceuticals Pharmaceuticals

Qualitative Research Qualitative Research

Quantitative Research Quantitative Research

United States United States

Lightbulb

Inspiring a global brand positioning

Increasing brand preference for a global executive recruiting and leadership consulting firm by better understanding drivers of decision making and category perceptions.

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Project Highlights


Global Global

Professional Services Professional Services

Quantitative Research Quantitative Research

Heart

Bringing segmentation to life to inspire activation

Enable a pharmaceutical company to develop a plan that would engage patients to start, resume, or change HIV treatment through segmentation research.

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Project Highlights


Pharmaceuticals Pharmaceuticals

Qualitative Research Qualitative Research

Quantitative Research Quantitative Research

United States United States

Heart

Redefining the customer experience

Helping a global leader in enterprise digital marketing solutions demostrate the degree of success necessary for their customers to justify investment in their platform. 

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Project Highlights


Qualitative Research Qualitative Research

Quantitative Research Quantitative Research

Technology Technology

United States United States

Heart

Using trends and needs exploration to help drive on-site revenue

Increasing revenue at a vacation destination by understanding ways to create a more fulfilling experience as an alternative to raising prices.

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Project Highlights


Qualitative Research Qualitative Research

Travel / Leisure Travel / Leisure

United States United States

Star

Leveraging innovative techniques to uncover consumer insights

Adapting a research technique from clinical psychology to understand how diverse consumers make choices in the confusing and overwhelming bread aisle.

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Project Highlights


Consumer Products Consumer Products

Qualitative Research Qualitative Research

United States United States

Heart

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