What We're Thinking

No matter your industry, your brand is central to how you communicate your value to your target market—it’s your first, second, and lasting impression of who you are and why you matter. Connecting on a deeper level with

Get ready for an eye-opening adventure with Sean Connell in his TED Talk, “Listening with Your Eyes,” as he shares his life-changing experience with the Peace Corps in Ecuador and how it influenced his ethos of international marketing.

During a Zoom happy hour with my parents at the height of the pandemic, we lamented that seeing each other virtually “just wasn’t the same” as being together. That’s probably a familiar sentiment to most people at this

We have all been inundated with information about how customer needs have changed and will continue to change for the foreseeable future. COVID-19 has had an unprecedented impact on so many lives. The way people now work, socialize,
There has been a lot of talk recently about how we are settling into a “new normal,” and figuring out what that means for us as individuals. What will matter to us? What aspects of “before COVID-19” will
Habits are powerful. In Daniel Kahneman’s book Thinking, Fast and Slow, he talks about habits as “the law of least effort,” saying “if there are several ways of achieving the same goal, people will eventually gravitate to the
Observational research isn’t a perfect science. One of the biggest issues is reflected in the Hawthorne Effect, which states that those being observed tend to alter their behavior in a study. To balance the value of this type
We were once asked to do a global branding project for an outdoor clothing retailer. Instead of going straight to a focus group setting, we really thought about the brand and what would authentically help shape its story.