Our Capabilities

We are a passionate team of market research and strategy professionals that help you get deeper into the needs, pain points and aspirations of your target customers. Our research approaches get past cost-of-entry factors and into the decision-drivers and motivations that underly customer choice and preference. Ultimately, our skillset enables you to get into the meaty, disruptive insights you need to more thoughtfully shape your brand and spark your future growth.


transformation icon

Brand Transformation

  • Target strategy
  • Positioning and value proposition development
  • Brand purpose articulation
  • Growth opportunity identification

lightbulb icon


  • Product ideation
  • Concept development
  • Pipeline development
  • Launch strategy

finger icon

Customer Activation

  • Journey mapping
  • Activation strategy
  • Messaging guidance


insight icon


Primary research: global qualitative and quantitative

Digital research: social listening and data analytics
Secondary research


brain icon


Strategy development

Innovation sprints
Training and workshops

Here's how we help:

Define your business destination

Our Destination Planning approach helps cross-functional leadership teams objectively consider where they want to take the business in 3-5 years, so that we ensure the brand positioning is built to support and drive towards that destination.

Clarify your highest potential targets

We quantitatively define and deeply profile customer segments to clarify your highest potential targets, uncover the means to activate them, and personalize activation in a way that all stakeholders internally and externally can understand and embrace.

Transform your brand positioning

Ensure ongoing relevance and sustainable differentiation for your brand by understanding drivers of choice and where you can credibly differentiate against a changing competitive landscape.

Create compelling innovation value propositions

Arrive at more compelling ways to go to market by exploring the best means by which to connect your product and solutions to your customers’ pain points, aspirations, and realities.