We believe in the power of human insight
Specifically, we believe that:
People’s lives cannot possibly be understood through one lens
The people you serve are complicated and more than just buyers or users of your products, services or technology. Because of this reality, we take an immersive, multi-lens approach to help us truly understand underlying customer motivations, attitudes and beliefs. Armed with this insight, we are better able to help you untangle even the most complex business problems.
Insights that spark growth are derived from the ‘why’s' not just the ‘what’s’
Connell Group was founded on the premise that research should be in service of our client’s business and brand challenges and goals. We don’t believe in costly fishing expeditions that ‘dump data’ on our clients. We design intentional research that is focused on your specific challenge or opportunity – and we ensure that we’ll get you actionable insight that not only tells you what your customers think or feel – but why they think or feel that way. In our experience, the richest insights are almost always within the ‘why’s’ rather than on the surface level.