Our Experience

For 23 years, we have partnered with our clients to more deeply understand the customers they serve, in more than 35 countries globally. Although we work across industries, we have particular depth and breadth of experience in the industries below. We are particularly passionate about 'ecosystem' businesses with multiple stakeholders (decision-makers, influencers users).

Consumer Packaged Goods

Re-establishing relevance for a market leader

Our client created the online pet medication market and dominated it for nearly a decade. However, failing to keep up with market shifts put them in a position where they were rapidly losing ground to newer, more agile competitors. They needed to redefine themselves to find a new path for growth.

Project Highlights

  • Brand Transformation Strategy
  • Consumer Products
  • Quantitative Research
  • United States