Our Experience

For 23 years, we have partnered with our clients to more deeply understand the customers they serve, in more than 35 countries globally. Although we work across industries, we have particular depth and breadth of experience in the industries below. We are particularly passionate about 'ecosystem' businesses with multiple stakeholders (decision-makers, influencers users).

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Healthcare and Life Sciences

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Technology

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Consumer Packaged Goods

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Financial Services & Employer Benefits

Technology

Driving growth for a digital health brand

Our client had uniquely powerful technology but was having difficulty getting traction with health systems.
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Project Highlights

  • Brand Transformation Strategy
  • Healthcare Technology
  • Qualitative Research
  • United States

New virtual reality technology in healthcare

Our client felt that their messaging was confusing and therefore impeding their growth. However, they were having difficulty getting traction with health systems. They knew that once people “got in the headset,” they typically purchased, but revenue was stalled as preliminary messaging was not moving prospects past initial conversations.
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Project Highlights

  • Brand Transformation Strategy
  • Healthcare Technology
  • Internal work session
  • Qualitative Research
  • United States

Tracking and strengthening a client’s brand

Though a first mover in the space, a Silicon Valley company was struggling to compete with major players that followed them into the category.
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Project Highlights

  • Brand Transformation Strategy
  • Global
  • Quantitative Research
  • Technology

Building a stronger and more sustainable team

With fast employee turnover and employee poaching common in tech, a Silicon Valley company identified a need to strengthen their retention and recruitment strategy in a the very competitive technology space.
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Project Highlights

  • Brand Transformation Strategy
  • Global
  • Quantitative Research
  • Technology