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We Are People
Who Understand People

The Connell Group was started in 2000 by Sean Connell in order to bring more cognitive empathy to market research. We have always believed that in order to understand people’s decision-making processes about products and brands, you must first understand people as people. And it takes real people to do that.

 

Meet our relentlessly curious and passionate team of people!

We are a team of people with the breadth of expertise, passions, and random curiosities to uncover the insights and create the strategy to help shape your brand’s future.

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Nancy Goldstein

Brand Strategy

Nancy loves building brands! Over the past 25 years, Nancy has helped ambitious companies innovate, start-ups scale, and nonprofits reach new audiences. She enjoys a well-made Manhattan and believes that there is always money in the banana stand.

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Nancy Goldstein

Brand Strategy

Nancy loves building brands! Over the past 25 years, Nancy has helped ambitious companies innovate, start-ups scale, and nonprofits reach new audiences. She enjoys a well-made Manhattan and believes that there is always money in the banana stand.

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Patty Klingbiel

President and Principal

Patty is always in the room where it happens. She has 30 years in Brand Marketing, Management, and Consulting beginning at P&G. In addition to building strong brands, Patty is obsessed with all things musical theater, especially Hamilton!

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Patty Klingbiel

President and Principal

Patty is always in the room where it happens. She has 30 years in Brand Marketing, Management, and Consulting beginning at P&G. In addition to building strong brands, Patty is obsessed with all things musical theater, especially Hamilton!

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Katy Dunlap

Brand Innovation

Katy's passion lies at the intersection of human behavior and business strategy. She uses her 7+ years of experience to help companies make smarter decisions. Katy relaxes with creative outlets like cooking, crafting, and trying new cocktails.

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Katy Dunlap

Brand Innovation

Katy's passion lies at the intersection of human behavior and business strategy. She uses her 7+ years of experience to help companies make smarter decisions. Katy relaxes with creative outlets like cooking, crafting, and trying new cocktails.

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Maurilio Garcia

Marketing Insights

People have A LOT of feelings about A LOT of things…and Maurilio wants to know all about 'em! Since 2013, he's been helping The Connell Group dig into people's feelings to help clients better connect with their audience. His feelings: cats > dogs.

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Maurilio Garcia

Marketing Insights

People have A LOT of feelings about A LOT of things…and Maurilio wants to know all about 'em! Since 2013, he's been helping The Connell Group dig into people's feelings to help clients better connect with their audience. His feelings: cats > dogs.

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Sean Connell

Founder and Principal

Musician. Entrepreneur. Peace Corps Volunteer. Sean's varied backgrounds and thirst for human understanding are characteristics that led him to found The Connell Group in 2000. Helping your business win is what gets him out of bed in the morning.

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Sean Connell

Founder and Principal

Musician. Entrepreneur. Peace Corps Volunteer. Sean's varied backgrounds and thirst for human understanding are characteristics that led him to found The Connell Group in 2000. Helping your business win is what gets him out of bed in the morning.

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Joanna Zobak

Research Design and Execution

With a background in psychology and research, Joanna loves to transform people’s true feelings and motivations into meaningful business insights. When not out with friends, you can most likely find her socializing with all the neighborhood dogs.

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Joanna Zobak

Research Design and Execution

With a background in psychology and research, Joanna loves to transform people’s true feelings and motivations into meaningful business insights. When not out with friends, you can most likely find her socializing with all the neighborhood dogs.

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Casey Homan

Data Analytics

Casey delights in gleaning insights from data to answer tough business questions. He has considerable experience in academic research as well as marketing and business-growth advising. Casey also enjoys mountain biking, traveling, and watching movies of all genres and eras.

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Casey Homan

Data Analytics

Casey delights in gleaning insights from data to answer tough business questions. He has considerable experience in academic research as well as marketing and business-growth advising. Casey also enjoys mountain biking, traveling, and watching movies of all genres and eras.

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Amy King

Global Insights

Amy has 20+ years of Market Research, Analytics, Data Management and Marketing Strategy experience. Amy loves the science of using data to find insights to solve business problems. She also listens to other problems and gives unsolicited motherly advice.

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Amy King

Global Insights

Amy has 20+ years of Market Research, Analytics, Data Management and Marketing Strategy experience. Amy loves the science of using data to find insights to solve business problems. She also listens to other problems and gives unsolicited motherly advice.

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Contact

Want to learn more about us and our services?
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