Since we launched back in 2000, we have stayed true to a simple philosophy: to understand how people feel about your product or service, you must first understand them as people.
Specifically, we believe that:
2. Real human insight is derived from the ‘why’s' not just the ‘what’s’
Connell Group was founded on the premise that research should be in service of our client’s business and brand challenges and goals. We don’t believe in costly fishing expeditions that ‘dump data’ on our clients. We design intentional research that is focused on your specific challenge or opportunity – and we ensure that we’ll get you actionable insight that not only tells you what your customers think or feel – but why they think or feel that way. In our experience, the richest insights are almost always within the ‘why’s’ rather than on the surface level.