Together, let's discover

Insights that shape your brand and spark your growth

Our insights and strategy team can help you better position your brand so you can change the trajectory of your growth curve.

How do you plan your brand’s path forward when customer needs and competitive threats are constantly changing? Today, shaping your brand’s future means looking beyond people’s clicks and likes, and focusing on a more holistic approach that enables you to more deeply understand them and what motivates their actions. By driving to this level of insight, we can help you evolve your brand positioning to a level that better connects, convinces and compels customers to take the actions needed to accelerate your business growth. Think of it as shape-shifting – for your brand, and for your brand and your growth.

“The Connell Group's research, analysis, and facilitation helped synthesize our brand positioning. Their work informed and drove a more consistent, customer-relevant message throughout our sales and marketing, resulting in messaging that really resonates with customers.”

“With a focus on data-driven insights and a unique approach to brand strategy, Patty Klingbiel and The Connell Group team are well-equipped to tackle even the most complex challenges. We had the pleasure of working with them on a customized research study that helped drive our brand strategy. Patty's exceptional communication skills and collaborative approach ensured everyone was aligned and working towards a common goal. She and her team are exceptional, innovative partners for those seeking strategic guidance and actionable insights that drive businesses forward.”

“The Connell Group's insights gave us a deeper understanding of our target customers and steps we can take to better engage with them. They worked on testing new concepts and looking for ways we can innovate in our market. In turn, their research helped us determine what products should go to market and the best way to introduce them.”

"Thanks to Patty, Sean and The Connell Group, our brand strategy and execution is the absolute best it's been since I founded the company in 2015! Our messaging is spot-on and, important to us, our brand character is front-and-center. Bottom line: thanks to The Connell Group we are having more and better qualified conversations and we have already landed new revenue. We could not have done this without The Connell Group!"

“As a new entrant to the US Healthcare space, we asked the Connell Group to define a unique competitive position for us in a crowded market, to "put us on a shelf of our own." They nailed this requirement through a well-honed process of research and strategy iteration. However, what really impressed me was the actionability of their work. Their final report recommended cascaded messaging for the website, sales collateral, objection management, audience-specific benefits and even proposed web layouts. I've never seen this attention to detail from a customer before; Patty, Katy and the team really went above and beyond.”

Uncovering what really drives people is tricky

It would make things much easier if customers could just tell us why they make their decisions. The problem is, most of the time, people aren’t making decisions for purely rational reasons. There are always other motivating factors at play that are grounded in emotions, relationships, or even personal ambitions. This is the tricky part of understanding the people you serve, whether they are end consumers or sophisticated B2B decision makers, we can’t forget that they are all people – and people are messy. We work hard with our client partners to look at their customers through every possible angle so that we can unearth the true behavioral drivers that can then unlock the most meaningful strategies and actionable tactics for their business.

We help you more deeply understand your customers to unlock growth

For 23 years, we’ve been passionately partnering with our clients to help them more holistically understand the needs, pain points, and drivers of their customers and prospective customers. We take collaboration seriously, starting with contextual understanding of your business challenges and aspirations. We approach insights work with your business and brand goals in mind, so that, together, we get to the strategic and tactical recommendations you need to unlock and accelerate growth.

Together, let's discover

Insights that shape your brand and spark your growth

Our insights and strategy team can help you better position your brand so you can change the trajectory of your growth curve.

Uncovering what really drives people is tricky

We help you more deeply understand your customers to unlock growth

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