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Topic: life sciences

Breaking the Habit: Why Understanding Workflow Habits Is Key to Successful Marketing

August 22, 2017

Habits are powerful. In Daniel Kahneman’s book Thinking, Fast and Slow, he talks about habits as “the law of least effort,” saying “if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action.” It makes sense. Scientists have conducted numerous studies that have demonstrated that the human brain is constantly looking for ways to save effort. We’d all be completely overwhelmed if we fully considered every decision we made every minute of every day.

Topics: life sciences, market research