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Topic: COVID-19

Introducing Adapting Needs Brand Pulse

June 17, 2020

We have all been inundated with information about how customer needs have changed and will continue to change for the foreseeable future. COVID-19 has had an unprecedented impact on so many lives. The way people now work, socialize, spend their time, and spend their money, is evolving. As a result, brand leaders are struggling to know how to adapt and connect with their customers in a meaningful way. Unfortunately, the available market research and marketing “advice” is generic and therefore not actionable.

Topics: COVID-19, market research, Tracker
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