Our Experience

For 23 years, we have partnered with our clients to more deeply understand the customers they serve, in more than 35 countries globally. Although we work across industries, we have particular depth and breadth of experience in the industries below. We are particularly passionate about 'ecosystem' businesses with multiple stakeholders (decision-makers, influencers users).

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Healthcare and Life Sciences

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Technology

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Consumer Packaged Goods

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Financial Services & Employer Benefits

Healthcare and Life Sciences

Launching in an undifferentiated market

A European leader in Infection Prevention products had a unique opportunity to introduce their disinfecting wipes and hand sanitizer to health systems in the US for launch in early 2021. While product shortages could have built some short-term demand for their product, they wanted to position themselves to gain a long-term foothold in the market.
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Project Highlights

  • Brand Transformation Strategy
  • Healthcare
  • Qualitative Research
  • Quantitative Research
  • United States

Democratizing cutting-edge technology in life sciences

A global leader in the life sciences industry wanted to understand how to democratize Cryo-EM technology across labs by creating a next gen tool that delivers value at a more accessible price point.
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Project Highlights

  • Global
  • Innovation Strategy
  • Life Sciences
  • Qualitative Research

Understanding the emotions and needs of caregivers

A pharmaceutical company was launching a new peanut allergy medication and wanted to better understand how to encourage engagement and adherence.
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Project Highlights

  • Innovation Strategy
  • Pharmaceuticals
  • Qualitative Research
  • Quantitative Research
  • United States