Our Experience

For 23 years, we have partnered with our clients to more deeply understand the customers they serve, in more than 35 countries globally. Although we work across industries, we have particular depth and breadth of experience in the industries below. We are particularly passionate about 'ecosystem' businesses with multiple stakeholders (decision-makers, influencers users).

Case Studies

Driving growth for a digital health brand by clarifying frame of reference

Our client had uniquely powerful technology but was having difficulty getting traction with health systems.

Project Highlights

  • Brand Transformation Strategy
  • Healthcare Technology
  • Qualitative Research
  • United States

Launching an advanced new virtual reality technology in healthcare

Our client felt that their messaging was confusing and therefore impeding their growth. However, they were having difficulty getting traction with health systems. They knew that once people “got in the headset,” they typically purchased, but revenue was stalled as preliminary messaging was not moving prospects past initial conversations.

Project Highlights

  • Brand Transformation Strategy
  • Healthcare Technology
  • Internal work session
  • Qualitative Research
  • United States

Launching in critical yet undifferentiated market

A European leader in Infection Prevention products had a unique opportunity to introduce their disinfecting wipes and hand sanitizer to health systems in the US for launch in early 2021. While product shortages could have built some short-term demand for their product, they wanted to position themselves to gain a long-term foothold in the market.

Project Highlights

  • Brand Transformation Strategy
  • Healthcare
  • Qualitative Research
  • Quantitative Research
  • United States

Democratizing cutting-edge technology in life sciences

A global leader in the life sciences industry wanted to understand how to democratize Cryo-EM technology across labs by creating a next gen tool that delivers value at a more accessible price point.

Project Highlights

  • Global
  • Innovation Strategy
  • Life Sciences
  • Qualitative Research

Understanding the emotions and needs of caregivers

A pharmaceutical company was launching a new peanut allergy medication and wanted to better understand how to encourage engagement and adherence.

Project Highlights

  • Innovation Strategy
  • Pharmaceuticals
  • Qualitative Research
  • Quantitative Research
  • United States

Re-establishing relevance for a once dominant market leader

Our client created the online pet medication market and dominated it for nearly a decade. However, failing to keep up with market shifts put them in a position where they were rapidly losing ground to newer, more agile competitors. They needed to redefine themselves to find a new path for growth.

Project Highlights

  • Brand Transformation Strategy
  • Consumer Products
  • Quantitative Research
  • United States

Tracking and strengthening a client’s brand in a competitive marketplace

Though a first mover in the space, a Silicon Valley company was struggling to compete with major players that followed them into the category.

Project Highlights

  • Brand Transformation Strategy
  • Global
  • Quantitative Research
  • Technology

Building a stronger and more sustainable team

With fast employee turnover and employee poaching common in tech, a Silicon Valley company identified a need to strengthen their retention and recruitment strategy in a the very competitive technology space.

Project Highlights

  • Brand Transformation Strategy
  • Global
  • Quantitative Research
  • Technology